User Personas

Who will use your product? Do you design your software with a “typical user” in mind and, if so, is that typical user too generic to be useful?

A persona is a model for the type of person who would use a system or product. Your product probably has more than one of these archetypical users. You might not be able to interview all the real users of your product, but you can obtain reasonable approximations through personas.

This workshop engages participants in exercises to craft personas that represent real user groups. Participants will collaborate to identify useful personas, to gather the relevant data for them, and to write descriptions that are meaningful to product owners, designers and developers.

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This module is included in the following workshops:

  • Brown Bag Sessions
  • Certified Scrum Product Owner
  • Mastering Agile Requirements