User Personas

Who is going to use your product? Do you design your software with a “typical user” in mind and, if so, is that typical user perhaps a little too generic to be useful?

A persona is a model for the type of person who would use a system or product, and your product probably has more than one of these archetypical users. You might not be able to interview all the real users of your product, but you can obtain reasonable approximations through personas.

Learn how to quickly identify and capture the essential data from which to craft a persona, and how to bring personas to life with names, personalities, goals and motiviations. Discover how to incorporate personas into your user stories, and to use the personas you create to help steer your development process.

This workshop engages participants in exercises that promote the crafting of personas that represent real users. Participants will collaborate to identify useful personas, to gather the relevant data for them, and to write descriptions that are meaningful to product owners, designers and developers.

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This module is included in the following workshops:

  • Brown Bag Sessions
  • Certified Scrum Product Owner
  • Mastering Agile Requirements